Urban Underminers

Urban Outfitters has produced a series of ugly cycling caps. I am having trouble analyzing my opinion regarding the products. I suppose it seems exploitative or something, as I assume U.O. has contributed little to Cycling. Maybe it has to do with the fact that it becomes extremely accessible to non-cyclists in a setting that has no cycling context and loses history and function as a meaningless accessory...? I dunno. My opinions are usually inconsistent and/or hypocritical, and this instance is probably no different.
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Update:
I found the U.O. blog has a "Transport[ation]" section that has a bunch of entries about bikes...

and they sell a Bike iPod speaker ($50)

Prob more to come...